Tips, advice, recommendations, and more to help you on your podcasting journey, and grow your podcast effectively and for the long-term.
The Not-So-Secret Sauce to Podcast Growth
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For any podcaster looking to grow their show, a key part of that is growing your audience. This means keeping your existing audience, and adding to that with new listeners. Ideally, the best way to do this is have your existing audience recommend your show to potential new listeners, since that kind of recommendation still remains one of the most effective. But oftentimes, podcasters can hinder this through no real fault of their own because they try to appeal to everyone, and keep all their existing audience happy. That means acting on every bit of feedback (even if it's not valid), experimenting with format because 2 listeners said they prefer it, change publishing days, etc. And while I completely understand why you feel you should make those changes, what you're actually doing is listening to the few and that impacts the many. So, instead, really learn who your captive audience is:
How are you ensuring they continue to be the loyal listeners that will help you attract the new ones? Are you asking them online, sending surveys, etc? These are really effective ways of making a show your real target audience wants and loves, and they're the ones that will help it grow beyond where it is now. For the other listeners, they're more than likely not your target audience - so don't be afraid to let them go, so you can concentrate on the ones that are. Until the next time, happy podcasting.
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Be a Better Podcaster
Tips, advice, recommendations, and more to help you on your podcasting journey, and grow your podcast effectively and for the long-term.
AI is everywhere. From voice cloning tools to episode summaries, it's creeping into every corner of the podcast world. And while it can absolutely help you be more productive, it can also quietly chip away at your creative control if you're not careful. So when should you use AI in podcasting? Use it to support your workflowNeed a transcript fast? Use AI. Want a decent first draft of your show notes or social posts? Use AI. Tools like Castmagic, Deciphr, ChatGPT, as well as Spark AI from...
When we talk about podcast editing, most of us are thinking about one thing: how do I make this sound good? And that’s absolutely the right instinct. But the definition of “good” can change depending on how your audience is actually consuming your podcast. The reality is, your listeners aren’t always sitting in a quiet room with studio headphones on. The most popular ways people consume podcasts right now Let’s start with where and how people are listening: Smartphones: According to multiple...
When you check your podcast host analytics, then look at Apple Podcasts, Spotify, and YouTube, the numbers often don’t line up. That’s not a glitch - it’s because each platform tracks different things, in different ways, for different purposes. If you’re serious about measuring your podcast’s growth, it helps to know what each platform is actually telling you, and which metrics are worth paying attention to. Here’s a straightforward breakdown. Your Podcast Hosting Platform Most hosts track...