Happy Friday! At least it's Friday when I wrote this. :) Just a quick one, to let you know I'm hosting a live stream on Saturday August 9th at 9.30am Pacific / 12.30pm Eastern / 5.30pm UK time. This is a bi-monthly live stream where I'll be answering any questions you have about podcasting - getting started, gear, software, hardware, growing your show, understanding data, and much more. Basically, any question you have, I'll be here to answer it (and if I don't know the answer, I'll find out...
29 days ago • 1 min read
AI is everywhere. From voice cloning tools to episode summaries, it's creeping into every corner of the podcast world. And while it can absolutely help you be more productive, it can also quietly chip away at your creative control if you're not careful. So when should you use AI in podcasting? Use it to support your workflowNeed a transcript fast? Use AI. Want a decent first draft of your show notes or social posts? Use AI. Tools like Castmagic, Deciphr, ChatGPT, as well as Spark AI from...
about 1 month ago • 1 min read
When we talk about podcast editing, most of us are thinking about one thing: how do I make this sound good? And that’s absolutely the right instinct. But the definition of “good” can change depending on how your audience is actually consuming your podcast. The reality is, your listeners aren’t always sitting in a quiet room with studio headphones on. The most popular ways people consume podcasts right now Let’s start with where and how people are listening: Smartphones: According to multiple...
3 months ago • 2 min read
When you check your podcast host analytics, then look at Apple Podcasts, Spotify, and YouTube, the numbers often don’t line up. That’s not a glitch - it’s because each platform tracks different things, in different ways, for different purposes. If you’re serious about measuring your podcast’s growth, it helps to know what each platform is actually telling you, and which metrics are worth paying attention to. Here’s a straightforward breakdown. Your Podcast Hosting Platform Most hosts track...
3 months ago • 2 min read
With Chartable shutting down at the end of last year, podcasters have been wondering what tool(s) to use to get listener insights, discover similar shows, and track marketing efforts. If you relied on Chartable (or even just dabbled in it), there’s good news - Rephonic is an excellent free tool that can step in and offer even more. I recently shared a video walkthrough of how Rephonic works and why it’s worth your time - here’s the short version. Why Rephonic is a Smart Replacement for...
4 months ago • 2 min read
When was the last time you listened to your podcast trailer? If it’s been a while, you’re not alone. Most podcasters create a trailer when they launch and never touch it again. But here’s the thing: your trailer is one of the most important parts of your podcast. It’s often the first thing new listeners hear. It’s what platforms like Apple Podcasts and Spotify use to preview your show. And it might even be what potential sponsors check out before checking out the rest of your podcast. If you...
4 months ago • 1 min read
When it comes to podcasting, there’s a lot of information out there. I mean, A LOT. How to start Why to start What to buy When to publish How to be a top X% podcaster And more. Like any industry, some of the information is good. While some is just…. well, not. And while a lot of it is well-intentioned, it’s this latter source that can harm not only you as a podcaster. So, let’s redress that balance and look at what helps in this podcasting guide. It’s Not the Gear That Matters, It’s Having...
5 months ago • 5 min read
For any podcaster looking to grow their show, a key part of that is growing your audience. This means keeping your existing audience, and adding to that with new listeners. Ideally, the best way to do this is have your existing audience recommend your show to potential new listeners, since that kind of recommendation still remains one of the most effective. But oftentimes, podcasters can hinder this through no real fault of their own because they try to appeal to everyone, and keep all their...
5 months ago • 1 min read
At the end of last year, Spotify announced their new monetization options for podcasters, Spotify Partner Program. Now, while at first this might appear great news – after all, it might seem tempting to be making money on arguably the largest podcast platform in the world – chances are, for the average podcaster, that’s not going to happen because of their eligibility limitations for the partner program. For example, you need: to be hosted with Spotify for Creators have 10,000 streamed hours...
6 months ago • 1 min read