Hi there, When I was still on Twitter, I ran a poll that asked what would be the one big thing that stops you listening to your favourite podcast. The choices were Adding ads, change of format, change of frequency, or “other”. The results are below As you can see, it was pretty even between adding ads, and changing up the format. But out of 81 votes, almost 25% said “other”, and those votes primarily shared something all podcasters need to learn and/or remember to do – and that’s give your...
18 days ago • 4 min read
Hi there, There's a famous quote by Henry Ford around the idea of asking his customers what they wanted. The reply was, "If I had asked people what they wanted, they would have said faster horses." (Sidenote: there's a lot of debate as to whether Ford actually said this or not, but let's go with it for now.) The premise is, if you ask your customers what they want they'll tell you what they think they want, as opposed to what they actually need. It's classic Marketing 101 - when you give...
25 days ago • 5 min read
Hi there, One of my favourite podcasters, and someone I look up to when it comes to growing a successful podcast, is Mark Asquith, co-founder of hosting platform Captivate (where I'm Head of Podcaster Support & Experience). Now, there are many reasons for my admiration of Mark, but the main one is his steadfastness when it comes to really caring about helping indie podcasters succeed, whatever that looks like for them. One of his biggest pieces of advice that's helped me is around...
about 1 month ago • 4 min read
Hi there, So, the first part of the holidays are over, and now it's just the run-in to the new year. Do you have any exciting plans for the next few days, or - like me - is it more about a quiet evening at home, maybe watching a movie and enjoying your favourite tipple? Whatever you have planned, this is a great time of year to take stock of what's worked for your podcast in 2024, and see how you can improve on that in the next 12 months, as well as maybe revamping or jettisoning what hasn't....
about 1 month ago • 3 min read