Tips, advice, recommendations, and more to help you on your podcasting journey, and grow your podcast effectively and for the long-term.
Can You Make Money with Spotify's Monetization Features?
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Hi Reader, At the end of last year, Spotify announced their new monetization options for podcasters, Spotify Partner Program. Now, while at first this might appear great news – after all, it might seem tempting to be making money on arguably the largest podcast platform in the world – chances are, for the average podcaster, that’s not going to happen because of their eligibility limitations for the partner program. For example, you need:
Now, the first and last bullet points aren’t deal breakers as such, but the main two – the 10,000 hours and 2,000 unique Spotify users in the last 30 days – definitely could be, and probably are, for several reasons. According to the Podcast Marketing Academy’s “Podcast Marketing Trends 2024″:
So if your figures are similar to that of the average podcast, then the Spotify Partner Program is out of reach.
Add in the fact a lot of listeners won’t use Spotify for personal reasons, and it's a great example of why having multiple monetization options without restrictions is key. So things like Patreon, Buy Me a Coffee, direct sponsors, premium exclusive episodes, merchandise, affiliate marketing, and more. Many podcast hosting companies also offer great options like memberships, private podcasts, etc. By keeping multiple options open and not restricted to a single platform, you’ll also be better positioned to manage if one of these options are no longer available to you, which can make a huge difference to your revenue goals. Until the next time, happy podcasting.
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Be a Better Podcaster
Tips, advice, recommendations, and more to help you on your podcasting journey, and grow your podcast effectively and for the long-term.
Hi Reader, For any podcaster looking to grow their show, a key part of that is growing your audience. This means keeping your existing audience, and adding to that with new listeners. Ideally, the best way to do this is have your existing audience recommend your show to potential new listeners, since that kind of recommendation still remains one of the most effective. But oftentimes, podcasters can hinder this through no real fault of their own because they try to appeal to everyone, and keep...
Take a look online, whether on X, Facebook groups, Reddit, etc, and you’ll frequently come across questions about starting a podcast. From there, many answers share equipment to buy, hosts to use, etc. All well, all good. But what you don’t often see is what you shouldn’t do, and why, based on personal experience and lessons learned. So, while this is in no way an exhaustive list of do’s and don’ts – after all, it’s all subjective to individual needs – here are three lessons I wish I’d known...
Hi there, Oftentimes, when we look at our podcast(s) and whether it's performing as well as we wanted or hoped, we tend to look at the same things. downloads listeners reviews And, sure, while those numbers can and do tell a story they can also give us a false perception of what's actually stunting our growth, because they're primarily internal data points. A great example of this, and a story I've shared elsewhere in the past, is gaming giant Nintendo. The Nintendo guide to sight In the...