Tips, advice, recommendations, and more to help you on your podcasting journey, and grow your podcast effectively and for the long-term.
Your Podcast Trailer Might Be Outdated – Here's Why That Matters
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When was the last time you listened to your podcast trailer? If it’s been a while, you’re not alone. Most podcasters create a trailer when they launch and never touch it again. But here’s the thing: your trailer is one of the most important parts of your podcast. It’s often the first thing new listeners hear. It’s what platforms like Apple Podcasts and Spotify use to preview your show. And it might even be what potential sponsors check out before checking out the rest of your podcast. If you haven't listened to your own trailer for a while, here’s why it might need an update. Your show has evolved: Maybe your format’s changed. Maybe your niche has narrowed. Maybe you’ve really found your groove and your original pitch doesn’t quite fit anymore. You sound better now: Your mic technique, editing, pacing, and confidence have all improved. That first trailer might not reflect how polished your show is today. First impressions matter: If your trailer sounds outdated or unclear, people might not stick around to hear your latest and, by natural growth and confidence association, better episodes. So what makes a great trailer?
If you want a couple of examples, here are the trailers for my One Minute Podcast Tips show, and 5 Random Questions. After listening to these trailers, give yours a fresh listen. As well as listening for the points above, ask yourself the following:
If the answer’s “not really”, it might be time for a new one. You work hard to grow your show and be the best podcaster you can be - make sure your trailer shows that off. Until the next time, happy podcasting. P.S. Planning to record a new trailer soon? Hit reply and let me know - I’m happy to give feedback or help shape the flow!
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Be a Better Podcaster
Tips, advice, recommendations, and more to help you on your podcasting journey, and grow your podcast effectively and for the long-term.
Hi Reader, When you finish recording, you’ve only done half the job. What happens in post-production determines whether your show sounds like a polished, professional podcast or just a raw recording. Great audio isn’t about expensive gear or fancy studios. It’s about making the listening experience as smooth and distraction-free as possible. And that comes down to how you process your voice. Here, I'm going to walk you through my preferred post-production workflow, step by step. You’ll learn...
Hi Reader, One of the most common things I see getting asked about podcasting is sponsorships. Should you run them? How do you find them? Are they worth the effort? So I want to break down some of the more common questions around this, and how to think about them. How are podcasters getting sponsors? It’s usually one of two ways: Pitching brands directly. Getting approached by companies who already see the value in podcasts. Direct pitching works best if you know your audience and can show...
Hi Reader, Being an indie podcaster isn’t easy. You wear every hat - host, editor, promoter, marketer. You balance podcasting with work, family, and life. And sometimes, it feels like you’re staring up at giants - big networks with bigger budgets, bigger teams, and bigger reach. But here’s what you might not realize: You already have what they don’t. You have your voice. The way you tell stories, the way you share experiences, the way you connect with your audience. No one can replicate that....