Hi Reader,

When was the last time you listened to your podcast trailer?

If it’s been a while, you’re not alone. Most podcasters create a trailer when they launch and never touch it again.

But here’s the thing: your trailer is one of the most important parts of your podcast.

It’s often the first thing new listeners hear. It’s what platforms like Apple Podcasts and Spotify use to preview your show. And it might even be what potential sponsors check out before checking out the rest of your podcast.

If you haven't listened to your own trailer for a while, here’s why it might need an update.

Your show has evolved: Maybe your format’s changed. Maybe your niche has narrowed. Maybe you’ve really found your groove and your original pitch doesn’t quite fit anymore.

You sound better now: Your mic technique, editing, pacing, and confidence have all improved. That first trailer might not reflect how polished your show is today.

First impressions matter: If your trailer sounds outdated or unclear, people might not stick around to hear your latest and, by natural growth and confidence association, better episodes. So what makes a great trailer?

• Short and to the point (60–90 seconds)
• Clearly explains who the show is for and what they’ll get out of it
• Shows off your current tone, sound, and energy
• Ends with a strong call to action (like “Follow now” or “Sign up to the free newsletter”)

If you want a couple of examples, here are the trailers for my One Minute Podcast Tips show, and 5 Random Questions.

After listening to these trailers, give yours a fresh listen. As well as listening for the points above, ask yourself the following:

• Does this still reflect what my show is about?
• Would this make me want to hit play if I were a new listener?
• Does it match the quality and personality of my latest episodes?

If the answer’s “not really”, it might be time for a new one. You work hard to grow your show and be the best podcaster you can be - make sure your trailer shows that off.

Until the next time, happy podcasting.

P.S. Planning to record a new trailer soon? Hit reply and let me know - I’m happy to give feedback or help shape the flow!