Hi Reader, If you spend any time on social media lately, you’ve probably seen the headlines: “AI hosts are replacing humans!” “AI podcasts are flooding Spotify!” “Is this the end for indie creators?” It’s easy to panic. But here’s the thing - AI isn’t replacing podcasters. It’s reshaping how we create. And if you approach it the right way, that can actually work in your favour. The Rise of AI in Podcasting AI-generated shows are popping up faster than ever - news summaries, interview...
14 days ago • 2 min read
Hi Reader, If you’ve been podcasting for a while, you’ve probably seen the advice: “Hack your growth.” “Explode your downloads.” “Go viral.” And, sure, that all sounds great in theory. But for most indie podcasters, the reality looks a little different. Growth is slow.It’s steady.Sometimes, it’s downright invisible. And that’s not a bad thing. Fast Growth Isn’t Always Good Growth When you grow fast, you don’t always grow right. It’s like going viral on social media - you might see a huge...
21 days ago • 2 min read
Hi Reader, When you think of great brands, what comes to mind? Maybe it’s Apple, where the packaging feels as carefully designed as the product.Maybe it’s Spotify, where discovering new music feels natural and frictionless.Or maybe it’s something as simple as your favourite coffee shop, where the barista remembers your order. What all of these have in common is user experience (UX). They’ve thought beyond the product itself, and into how people feel when they interact with it. And podcasting...
about 1 month ago • 2 min read
Hi Reader, One of the most common questions I see a lot with podcasters - right after “How do I grow my audience?” - is whether they should be doing video. And honestly? It depends. I know, the usual cop-out phrase - but in this case, it really does. So which one makes sense for your show? Audio-Only This is where most of us start. It’s just you, your mic, and your editing software. Why it’s great: Super low barrier to entry. You can get started with just a decent mic. Easy for listeners to...
about 1 month ago • 2 min read
Hi Reader, When you finish recording, you’ve only done half the job. What happens in post-production determines whether your show sounds like a polished, professional podcast or just a raw recording. Great audio isn’t about expensive gear or fancy studios. It’s about making the listening experience as smooth and distraction-free as possible. And that comes down to how you process your voice. Here, I'm going to walk you through my preferred post-production workflow, step by step. You’ll learn...
about 2 months ago • 4 min read
Hi Reader, One of the most common things I see getting asked about podcasting is sponsorships. Should you run them? How do you find them? Are they worth the effort? So I want to break down some of the more common questions around this, and how to think about them. How are podcasters getting sponsors? It’s usually one of two ways: Pitching brands directly. Getting approached by companies who already see the value in podcasts. Direct pitching works best if you know your audience and can show...
about 2 months ago • 2 min read
Hi Reader, Being an indie podcaster isn’t easy. You wear every hat - host, editor, promoter, marketer. You balance podcasting with work, family, and life. And sometimes, it feels like you’re staring up at giants - big networks with bigger budgets, bigger teams, and bigger reach. But here’s what you might not realize: You already have what they don’t. You have your voice. The way you tell stories, the way you share experiences, the way you connect with your audience. No one can replicate that....
2 months ago • 1 min read
Hi Reader, One of the biggest upgrades you can make to your podcast has nothing to do with your mic. It’s your room. Because even the best microphone can sound cheap if you’re recording in a boomy, echoey, untreated space. So let’s break this down and help you get the best sound for your room, no matter what your budget is. Soundproofing vs. Sound Treatment Soundproofing = keeping outside noises out (traffic, dogs, neighbours). This usually requires construction-level work and a big budget....
3 months ago • 1 min read
Happy Friday! At least it's Friday when I wrote this. :) Just a quick one, to let you know I'm hosting a live stream on Saturday August 9th at 9.30am Pacific / 12.30pm Eastern / 5.30pm UK time. This is a bi-monthly live stream where I'll be answering any questions you have about podcasting - getting started, gear, software, hardware, growing your show, understanding data, and much more. Basically, any question you have, I'll be here to answer it (and if I don't know the answer, I'll find out...
3 months ago • 1 min read